Department of Computer Science
Published in Journal of Education and Social Sciences 5 (2), 242-247
Social media is a media to support human interaction, one of which is Instagram. Approximately there are 400 million of activities on Instagram every month and an average of photos uploaded every day is more than 80 million, which indicate a desire of users to upload personal photos on Instagram. The objective of this study is to determine the factors that influence users to upload personal photos on Instagram based on a model. The model consists of 7 constructs, namely Perceived Security Control, Trust in Member, Trust in Provider, Habit, Benefit, Perceived Risk and Self-Disclosure. Data obtained from the survey of 217 active Instagram user range from 16 to 24 years old. Structural Equation Modeling (SEM) is used to analyze the factors. The results of this study indicate that factors influencing self disclosure through photos uploaded on Instagram are advantages to be gained from the use of Instagram, risk and perceived security control of Instagram account.