The Role of Privacy Concerns and Trust in User Acceptance of Instant Messaging Usage Intention

Published in International Journal of Computer Science and Information Security 14 (12), 584

• 7 tahun yang lalu
• 2 People
• User-Centered Security

Telegram is a messaging application that is quite popular nowadays. However, at this time there is not yet known what factors can affect behavioral intention of Telegram. This research focuses on the factors that influence behavioral intention of Telegrams’ users. This research proposes a model based on Unified Theory of Acceptance and Use of Technology (UTAUT) combined with a privacy concerns, trust and enjoyment based on previous studies. This research conducted a questionnaire survey with 300 respondents. Data collected is analyzed using Structural Equation Modelling (SEM). The result of this research shows that three of the six hypotheses influencing behavioral intention are acceptable, which are effort expectancy, performance expectancy, and trust.